Four concepts and Values
Business posture concept: good filial piety first
In the long historical process of creating Chinese civilization, the Chinese nation has formed a broad and profound cultural tradition. Among them, the culture of filial piety is the soul of Chinese civilization. As the main axis of traditional culture, it runs through the whole course of history, forming the traditional virtues of the Chinese nation, and becoming the code of conduct and the basic content of social morality with universal social significance.
"Filial piety is the first and filial piety is the crown." Sundai International regards filial piety as the core of corporate culture, its concept is to require every family to abide by the practice and realize the most sincere and good filial piety, so as to honor their parents, respect the elderly, kindness and kindness.
In "Filial Piety", it is mentioned that "small filial piety governs the family, medium filial piety governs the enterprise, and great filial piety governs the country". In addition to honoring parents and being kind to brothers and sisters, filial piety culture should also raise it to the moral level. - A person with filial piety should also be a person with high morals, universal love, gratitude and giving. We often say that "filial piety is commendable, filial piety is respectable", filial piety is a measure of moral literacy "yardstick" A person has filial piety, he can honor his parents, love the family emotion extended to the enterprise he serves. Loyalty, diligence, dedication, positive and excellent professional quality, can be more reflected in those who have filial piety staff.
An enterprise can build a long-term, sustainable development, in addition to the right business philosophy, keen market vision, advanced management mode, focus on corporate culture innovation and all staff hard work, dedication, etc., but also related to the enterprise's high-quality cultural culture. Sundai International is such an enterprise, Sundai people uphold the traditional virtue of filial piety culture, so that the company is like a happy and peaceful family, employees like brothers and sisters get along with each other, care for each other, help each other, grow together, forming a good moral fashion. The whole company is full of centripetal force and cohesion, which is also the fundamental reason why Sundai International can build a sustainable business.
We carry forward and inherit the culture of filial piety, is to be a loving, kind, loving, filial, loyal people. We advocate the spirit of dedication, diligence, morality, positivity, kindness to others, gratitude, return, and benefit the society. This is not only the principle of life, but also the attitude of all Sunternes.